New MMA Show on Showtime - Gracie Vs Shamrock

Released on = February 6, 2007, 5:27 pm

Press Release Author = Judy Mulkern

Industry = Small Business

Press Release Summary = On Feb. 10th 2007, Showtime will air its first Mixed Martial
Arts (MMA) show. This foray into the world of MMA should lend even more legitimacy
to the already growing sport. Showtime\'s new Promotion is called Elite Xtreme Combat
or EliteXC. You can obtain more information at elitexc.com:

Press Release Body = Showtime has teamed up with Pro Elite, inc. to form the EliteXC
promotion. EliteXC is breaking new ground. Bill Goldberg (NFL, Pro-Wrestling star,
and longtime MMA fan) and Mario Lopez will provide color commentary and the fight
card includes a main event featuring Brazilian Jiu Jitsu specialist Renzo Gracie
(cousin to Legendary champion Royce Gracie). Gracie fights Frank Shamrock (brother
of infamous Ken Shamrock who appeared in the first UFC. In that original Shamrock
verses Gracie match it was Pancrase against Gracie Jiujitsu. Of course each family
fighter has evolved since then and they train in all the aspects of the hybrid MMA
sport from stand up boxing, kickboxing, to grappling and Brazilian jiu Jitsu. The
upcoming Showtime event will also include a live stream of the un-televised
undercard match-ups on EliteXC.com: www.EliteXC.com>> which is a bonus for fans
that usually never get to see the whole undercard. EliteXC is scheduled air 7 events
and a couple of PPV events through the course of this year. For fans who are new to
MMA, the idea of bouts being televised on regular cable or even on SHOWTIME may seem
like nothing special. To those of us that have followed the sport for the last 14
years, the idea that this is happening is paramount to a miracle. "I never thought I
would see the day, MMA bouts on cable.this is crazy." Explained Royce Gracie jiu
jitsu New Haven coach Brad Wolfson. "I\'m glad they are finally starting to give
something back to the fans of our sport." Broadcasting the undercard fights on the
internet is not only a great marketing strategy, but it brings the growth of the
sport full circle. Ten years ago, the sport of MMA was banned nearly everywhere in
North America. Pay Per View events were only broadcast on Satellite while the major
Cable companies refused to air the PPV events. The original "There are NO Rules"
marketing strategy, fueled mainly by the Gracie Family who for years pursued such
matches in the development of their Brazilian Jiujitsu family art, would no longer
fly in the civilized world. Meanwhile, as the sport exploded throughout Asia with
promoters such as Pride and K1, it was the fans on the internet that kept it alive
on this continent through a grass roots movement. Jim Hughes of Royce Gracie
Brazilian Jiu Jitsu (of West Hartford CT, Glastonbury, Southington, Danbury, New
Haven, Norwich, Agawam MA, Uconn/Storrs, Boston, and Puerto Rico) was asked for his
opinion. He said \"I think this is great for the sport. This should help to introduce
the sport to more people. It will also promote competition in the market place with
more mainstream organizations getting involved. While we are mainly interested in
self defense here, the shows do a nice job of displaying Brazilian Jiu Jitsu in
action in a sport setting.\" When asked what he thought about Renzo Gracie fighting
Shamrock Jim says, \"I\'m exited! Shamrock is a great athlete and it will be
interesting to see how he does against a great well rounded Jiu Jitsu fighter like
Renzo\". On the outcome, \"My prediction is a win for Renzo, of course! He is a great
Brazilian Jiu Jitsu fighter, and while others say they won\'t quit, he has proved it
with a dislocated elbow in his fight with Sakuraba."


Web Site = http://www.gracie-jiu-jitsu.com

Contact Details = Jim Hughes and Royce Gracie Brazilian Jiu-Jitsu New England

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